The Authority Stack

Stop pitching. Start positioning. Strategic frameworks to bridge the credibility gap and engineer undeniable authority in your industry.

The Authority Funnel: How to Monetize Credibility So It Always Generates Business

Justin Heuff

Published on: 29/07/2026

Authority assets don’t sell, funnels do. The five-stage Authority Funnel that turns books, podcasts, press, and stages into predictable client revenue.